Customer appreciation events do more than just let your customers know how much you value them. These important events can also be used as powerful marketing tools used to help you obtain new customers or showcase new product and services to existing customers. It also gets your customers into your store or place of business for 3-4 hours. However, before your customer appreciation event will be successful, there are several things you will need to remember.
Plan Ahead - As with any important business event, a customer appreciation event must be planned out properly or else it won't be successful. The last thing you want to do is throw something together in a couple of weeks. This is especially true if you want to host a customer appreciation dinner or a customer appreciation party. Therefore, make sure you give yourself ample amount of time to plan. Many business owners allow six months or more when planning a business event such as this. You will need time to work out all the details including: what kind of event you are going to hold, where to hold the event, how many people to invite, etc.
Build Up the Anticipation - If you want your customer appreciation events to be successful, you have to get your customers excited about attending. Do this by talking about the event with customers, posting flyers, mailing out "Save-the-Date" postcards and follow up by mailing out professional invitations a week or two before the actual event. Offer ways for your customers to earn additional casino "funny Money". Also, consider offering customers who bring guests a discount on their next purchase.
Make It Fun and Enjoyable - More than likely, you've suffered through a boring event before. This is what you want to avoid. Therefore, you need to make sure you give your guests a reason to attend by making it fun. For example, everyone enjoys free food and drinks, as well as, fun casino night entertainment. Another good idea is to give away door prizes at the event, such as free products/services or gift cards to your store.
